On the surface, it is easy to see proof all around us that this is true; that our prospects and clients do only care about price. In fact, I’m sure that most of us have, at one time or another, price shopped for a product or service. We’ve all done it. At the same time, […]
The new year has arrived! It’s time to get “down-to-business” in creating that strong business year that you’ve envisioned. Please join me and CPA extraordinaire Rob Kirby for the “2015 Effective Marketing Overview.” We’ll be exploring how to kick your marketing into high-gear for the new year.
As we’ve seen in the days following the 07/08 financial crisis, counting on a growing economy to keep the registers ringing is like counting on an outdoor wedding in February. Even for those in a growing, thriving economy, the biggest thing you can likely count on is having more competition next year.
Just like most other myths, there are some elements of truth in this statement. For every business, in every market, there are marketing strategies that will render less-than-satisfactory results. However, time and time again, business owners and managers will scoff at a marketing strategy saying “I’ve tried that before. It doesn’t work.” But when digging […]
With the massive amount of information and advice available, marketing your business can be an extremely confusing process. In the coming weeks, I’d like to invite you to join Sedulous Marketing in discussing some of the most common marketing myths. We’ll start out this week with Myth #10 – I should only hire marketers who […]
One of the biggest challenges most business owners have today is navigating through the clutter in the confusing marketing world to decide exactly where to best place to put their marketing dollars. Yes, competition is tougher than ever in today’s business world. The days are long gone of simply hanging a sign in front of […]
~ 3 reasons to rethink this marketing powerhouse for your business ~ If you’ve never thought about using a webinar to increase sales for your business, think again. You’re overlooking the most powerful tool to leverage your time and marketing dollars. Leverage your time ~ The age-old discipline of sales has served as a […]
The unfathomable success of the TV series Mad Men has cast a bright light on one of the biggest problems of the marketing industry: their image. And while the show has gone to great lengths to ensure that the program is full of drama, the reality is that it parallels reality very closely.